What does EVOLVR do?
If you’d been on a roller-coaster journey of entrepreneurial activities (heights and lows) since you were 17, how would you describe your capabilities?
Our founder and Principal Director (Glen Johnson) started, managed, directed or has been partner to more than a dozen businesses in 20 years. Depending on how you define success he’s ‘made it’ with a few but haven’t broken past the 1 in 10 ratio from text books and VC margins. Those 90% ventures that were undeniably a failure is where many hard lessons were learnt. The 10% that flew certainly fuel the fires (or dare we say ‘addiction’) to keep pushing.
So to list what I can or ‘have’ done would be unwieldy. Even this short list feels like I’m doing myself a disservice. Simply put, I’m strongest in the following areas:
- Strategy
- Product Commercialisation
- Marketing
- Transformation
Unpacking these areas reveals an enormous amount of skills and activities that cross over each other:
Discovery
- Stakeholder engagement
- digital business intelligence
- experience reviews
- conversion tracking
Evaluation
- web analytics auditing
- performance / insight reporting
- investment analysis
- user engagement
- customer loyalty
- business model innovation
- business case development
- benefits mapping
Planning
- project briefings
- web goal definition
- business plans
- channel plans
- agile market testing
- data-driven tactics
- marketing roadmaps
- user interface specification
- product roadmaps
- experience design
Creation
- vendor engagement
- visualisation
- team building
- production
- art direction
- asset redevelopment
Culture
- corporate knowledge
- skills development
- culture change
- operationalisation
- seminars
